• Named multi-year enterprise contracts anchoring near-term revenue. Santander Global ($3M, 3-year MSA) and ADEO ($1M, 2-year MSA) provide strong forward revenue visibility. Active client base includes Liberty Mutual, FedEx, PIF, and the Abu Dhabi Executive Office — marquee names with strong multi-year engagement dynamics and low price sensitivity.
• Exceptional EBITDA margins underpinned by structural operating leverage. Normalized EBITDA margin of 62% in FY2025, with sustained ~50% projected forward. Revenue scales through 688 certified independent contractor coaches globally without meaningful fixed cost additions — incremental revenue flows almost entirely to the bottom line.
• Proprietary IP moat reinforced by trademarks and a self-reinforcing certification ecosystem. The firm's proprietary coaching methodology — based on the Founder's best-selling books — is protected by 17 registered trademarks. The certification program creates a self-expanding network of licensed coaches worldwide, generating recurring revenue while amplifying brand reach at minimal marginal cost.
• Attractive 4.0x entry with seller equity rollover aligned to long-term value creation. $7.5M for 75% equity at 4.0x FY2026 EBITDA, with the Founder retaining 25% exchanged into PennTech platform equity. This structure ensures continued alignment post-close. Full payback expected within approximately 3 years from standalone FCF alone.
• Immediate cross-sell runway across PennTech portfolio. 100+ identified customer targets across PennTech portfolio companies. Executive coaching and certification programs are complementary to virtually every PennTech portfolio business, creating a large, validated incremental revenue opportunity with low incremental cost.
• Fragmented market with significant roll-up opportunity. The global executive coaching space is highly fragmented with no dominant platform player. This acquisition establishes a premium brand anchor for a broader coaching and leadership development consolidation strategy.

Figures in USD. FYE August. Projections on a standalone basis; pro forma includes PennTech cost savings.

Project Change The World benefits from a rare convergence of brand, IP, and network effects that creates a highly defensible competitive position. The Founder's global recognition, the firm's proprietary methodology's trademark protection, and a self-reinforcing coach certification ecosystem combine to form a moat that incumbents — including Korn Ferry, BTS Group, and Franklin Covey — have been unable to replicate.

Executive coaching is structurally AI-resistant. At the senior leadership level, the value delivered is deeply personal — it requires authentic human connection, emotional intelligence, high-stakes accountability, and judgment honed over decades. These are precisely the qualities that AI cannot replicate, and which command the premium fees the firm charges. As AI disrupts knowledge work broadly, the demand for expert human guidance at the top of organizations is growing, not shrinking. The firm's AI strategy amplifies delivery scale and operational efficiency while preserving the human premium that defines its product.

• Executive coaching is structurally AI-resistant — and AI makes it more valuable. The core product is authentic human connection, emotional intelligence, and high-stakes personal accountability at the senior leadership level. These are not capabilities AI can replicate — they are precisely the "feel good" factors that executives pay premium prices for, and that no digital substitute can reproduce. As AI disrupts knowledge work across organizations, boards and CEOs face deeper uncertainty and more complex transformation challenges, increasing the demand for expert human judgment at the top. The more AI changes the world, the more executives need high-quality human coaching to navigate it.
• Rapidly expanding total addressable market: The global executive coaching industry is on a high-growth trajectory from $9.3B (2022) to an estimated $27B by 2030 — a ~14% CAGR driven by rising corporate investment in leadership development, C-suite succession planning, and the complexity of managing global organizations in a volatile macro environment.
• Coach certification as a structurally fast-growing sub-segment: The executive coach certification market grew 13% from $10B to $12B between 2024 and 2025 alone — significantly above the overall market. Proprietary certification programs with brand recognition command a sustainable pricing premium over generic alternatives.
• Middle East and Asia as the fastest-growing regions: While the US remains the dominant market, the Middle East and Asia-Pacific are experiencing the strongest demand growth. The firm's existing Middle East footprint (approximately 50% of current revenue) is a structural advantage in the fastest-growing geographic segment — and is significantly underpenetrated in Asia.
• Highly fragmented competitive landscape: No single platform player dominates at the intersection of branded proprietary methodology, global enterprise relationships, and multi-tier certification. This creates a compelling organic and inorganic consolidation opportunity, with this firm positioned as the premium brand anchor.

Comprehensive multi-workstream diligence has been conducted across financial, commercial, legal, and operational dimensions. Remaining closing conditions include financial audits and tax structuring execution — specifically addressing the US LLC/S-Corp entity structure and the optimization of dividend treatment given significant Middle East revenue contribution.

• Exceptionally lean core team with outsized global scale: 8 FTEs managing BD, client account relationships, marketing, finance, and HR — with 688 certified independent contractor coaches delivering all coaching programs globally. This structure creates maximum operating leverage: incremental revenue does not require proportional headcount growth.
• Founder transition managed via equity rollover and long-term alignment: The Founder's 25% equity exchange into PennTech platform equity creates a long-term ownership stake that directly incentivizes post-acquisition performance and continuity — aligning the Founder's interests with PennTech's value creation objectives beyond the close date.
• Institutionalized sales and BD structure reduces key-person dependency: Founder-led brand has been deliberately transitioned to a lean organization with delegated sales and business development responsibilities. Sales processes, client relationships, and delivery systems have been institutionalized — reducing concentration risk beyond any single individual.
• Leadership continuity via PennTech network: Post-transition leadership succession will be supported by PennTech's portfolio CEO and operational bench, providing depth and cross-portfolio knowledge transfer.